Hello again readers,
Oxfam Australia is the Australian offshoot of Oxfam an international amalgamation of several organizations who are trying to eradicate poverty. Oxfam Australia works in several countries and are probably best known for their Oxfam stores which sell hand-crafted items with the profits funding their humanitarian efforts.
So how’s Oxfam is utalising Enterprise 2.0 technologies to add value to their business?
- Help Fundraise
- Educate the public
According to the McKinsey report, social media can help organisations better target their fundraising efforts while also saving money in the process. Oxfam utilizes their online presence to showcase their store products to ensure they can find a wider market. The picture below shows how a simple post not only generates interest but also encourages users to “share” the post with their friends. 18 Shares might look like a small amount, but people on Facebook have an average of 100 friends so that’s an extra 1,800 people who so this message.
Oxfam however excels at educating their Audience. Their Facebook, Twitter and Blogging pages are full of interesting information regarding many issues that influence poverty. Have a look at their Facebook page in particular, each informative post has several “shares” and more then a handful of comments.
BUT THAT’S NOT ALL… check out this initiative that helps cement Oxfam at the forefront of such social media users: