Hi guys, welcome to the second last blog post! This week we are tasked with using Social Media Monitoring Tools and use it one a organization of our choice. But why? So we can analyse both the tool and the results.
This week we shall be looking at Apple through the free online tool Addictomatic . This week Apple has many new announcements and news surrounding their new phone launches iPhone 5S and iPhone 5C and the accompanying new software iOS7.
I choose Addictomatic because it is supposed to help aggregate several news stories from multiple live websites such as Google, Flickr, Youtube and Twitter among others. At first glance Addictomatic seems pretty basic, you enter a search and up comes several items. However, it was apparent after first glance that the tool lacks the ability and algorithm of a Google search. As I mentioned previously, I wanted to search Apple because it’s a time where the media dedicates a lot of time discussing the new iPhone Launches and features.
When using the tool however, the tool found nothing on twitter (which just isn’t right), provided search results from Bing (all three Bing users would be pleased) and Youtube results of videos that were either in French or Russian. The tool does allow the user to change the layout of the results (or even omit some, bye bye bing) but the actual results are sub par.
In terms of the results that did display, only two where really relevant or even news worthy which is about iOS7’s new animations which is making certain users sick. Upon reflection, I’m not sure if this means that a) Addictomatic is simply a subpar tool or b) Apple is VERY effective at manipulating algorithms to hide bad press. At this point I’m more inclined to believe A.
Anyone else come to the same conclusion? Did I personally miss the point of the tool? Let me know through the comments section!