Hi all, this week we are tasked with discussing the different risks Social Media have to companies. I’ve decided I’d talk about Apple who doesn’t really need an introduction.
Like most big companies though, Apple is no stranger to the ever fickle love and hate of customers. There are a number of different risks Social Media introduces such as:
- Confidential Information
- Wrongful dismissal
- Various Statutory Risks
- Occupation and Organisation Specific Risks
- Reputation Risks
From these risks, Apple has suffered most of them. The two that really spring to mind is the leaking of Confidential Information and Reputation Risks.
Confidential Information is generally hard to lock down since the creation of the internet. However, Social Media has made posting information a whole lot easier. Apple is constantly news worthy these days so leak sites such Mac Rumors tend to always draw a crowd. Apple has introduced many steps to try and stem the flow of information via company policies and even taken active steps against those internally who do leak information.
However, these leaks are a double edged sword. They say that any advertising is good advertising. Although I do not personally agree 100% with that statement, these leaks keep people interested. Even though competitors can be warned of any new “cool” features, it also creates a level of free advertisement that few other companies enjoy.
Reputation Risks are (in my opinion) far more impact to businesses. The release of iOS 6 introduced Apple Maps. One of the most covered technology stories in the media this year.
The new Apple Maps was such a technological and PR disaster that it even become a meme. Tim Cook had to write a letter of apology and the Australian Government had to issue warning telling people to not use it (see below)
As a “Comment Experiment” anyone who comments my blog, I invite you to include a link of a funny picture or video about Apple Maps!